When Is IT Time To COnsider Redesigning Your COmpany Website?
Are you thinking that it’s time to redesign your website?
Many web designers may want you to think that you need to redesign your website every few years.
But before you jump in, you may want to ask yourself some questions.
1. Is your website generating the sales you expected?
2. Are visitors downloading your content (e.g. whitepapers or one-pagers)?
3. Are you able to update your existing site with additional functionalities? For example, if you have a tourism site, could you easily add a photo of the day option where visitors can submit their photos?
4. Can you add content to your site yourself? For example, if you are a creative professional such as an artist, can you make additions (adding images, text) to your portfolio?
5. Do you use a content management system? If so, is it easy to use?
6. Is your website responsive? Responsive websites work well on mobile devices, as well as desktop computers.
If your answer was “no” to any of these questions, then you may want to consider a website redesign.
Check with your sales department regarding how many inquiries and sales are received via your web site, including if sales are dropped at a certain point prior to completion. This may indicate that your website needs some attention.
As you are viewing your analytics data (Google Analytics is my favorite), you may notice possible issues that need attention. For example, if there is a page on your site that doesn’t get visited, you may want to delete or update that page.
If having the ability to make some of your own website updates is important, you may want to redesign your site within a content management system, which would allow you to publish, edit and modify content yourself.
And, even if you aren’t ready to do a redesign, you can still do quite a bit to enhance your website.
There is nothing like updating content to freshen things up.
1. Add new images and/or update existing images.
2. Update your news page with your latest press releases, or links to published news articles about you or your company.
3. Add or update biographies on your staff and leadership pages.
4. Update your portfolio.
5. Do you have an email newsletter? Add a signup link to your pages.
6. Add new forms (for customers or patients).
7. Review your site regularly and delete information that is outdated and no longer relevant.
Over the next several issues, I will be writing about the steps in the web design process. Please feel free to email me your questions, and I will try to integrate them into the articles.
by Paula Mottshaw
Paula Mottshaw specializes in web design and graphic design (print materials) for healthcare and nonprofits. She can be reached at firstname.lastname@example.org.