Internet Marketing Metrics: What to Measure?
WHAT SHOULD SMALL BUSINESSES BE MEASURING TO TRACK THEIR INTERNET MARKETING SUCCESS?
The answer depends on their goals – but as a baseline, we recommend businesses have a handle on the following 17 internet marketing metrics:
(We included +/- signs to show which direction you should be moving toward)
WEBSITE
- Bounce Rate
+ Conversions
+ Domain Authority & PageRank
+ Keyword Ranking
+ Business Citation Backlinks Created/Corrected
+ Returning Visitors
- Site Page-Load Speed
+ Site Traffic
+ Share of Voice (SOV) / Market Penetration
+ Unique Visitors
SOCIAL
+ Engagement – likes, shares, comments
+ Conversions
PPC (Paid Advertising)
+ Click-Through Rate (CTR)
+ Conversion (form based and/or phone call)
- Cost-Per-Click (CPC)
+ Quality Score
Google Analytic (GA) is a great place to gather this data – and you can’t beat the cost, it’s free. If you already have GA, make sure you are using the most recent recording code – it’s recently changed. Clicky is a good alternate to GA but it will cost a few bucks – it’s not much though and you just might find you like the reporting and visuals better. There’s a free trial.
by Chris Sheehy
Sidewalk Branding Co.
The answer depends on their goals – but as a baseline, we recommend businesses have a handle on the following 17 internet marketing metrics:
(We included +/- signs to show which direction you should be moving toward)
WEBSITE
- Bounce Rate
+ Conversions
+ Domain Authority & PageRank
+ Keyword Ranking
+ Business Citation Backlinks Created/Corrected
+ Returning Visitors
- Site Page-Load Speed
+ Site Traffic
+ Share of Voice (SOV) / Market Penetration
+ Unique Visitors
SOCIAL
+ Engagement – likes, shares, comments
+ Conversions
PPC (Paid Advertising)
+ Click-Through Rate (CTR)
+ Conversion (form based and/or phone call)
- Cost-Per-Click (CPC)
+ Quality Score
Google Analytic (GA) is a great place to gather this data – and you can’t beat the cost, it’s free. If you already have GA, make sure you are using the most recent recording code – it’s recently changed. Clicky is a good alternate to GA but it will cost a few bucks – it’s not much though and you just might find you like the reporting and visuals better. There’s a free trial.
by Chris Sheehy
Sidewalk Branding Co.
