Tips: Writing for the web
- Since website visitors scan web pages, write in chunks that can be read and understood quickly.
- Use heading and subheadings to organize your content.
- Use bulleted lists when it makes sense.
- Don’t use jargon unless appropriate to your audience.
- Use active voice.
- Keep it short.
You have two choices when it comes to imagery — original photography or stock photos. Whatever you choose, be sure that the images work together with the text to tell your story. Someone who isn’t familiar with what you do should be able to read and easily understand what you are all about.
Take the time to test the site throughout the building process, and test as often as time allows. The last thing you want to do is wait until the site is built and then test it, only to discover that some things need to be re-worked.
Here are some things to look at before you launch:
- Check spelling, grammar and punctuation.
- Forms. Fill out the form(s) and submit. Are the instructions easy to understand? Does the completed form get sent to the right person?
- Site speed. How long does it take the page to load?
- Links. Do all of the links work? Fix any dead links and 404 page errors.
- Site navigation. Does the organization of the website make sense to potential customers/clients? Is it easy for them to find what they are looking for? Actually ask a few to take a look. Give them some information to find and ask them about their experiences.
- Responsive sites. Review your site on different devices such as phones, tablets, laptops and desktops. Your site should look good on all these devices.
by Paula Mottshaw
Paula Mottshaw specializes in web design and graphic design (print materials) for healthcare and nonprofits. She can be reached at firstname.lastname@example.org or on LinkedIn at www.linkedin.com/in/paulamottshaw.