Staying organized is the secret to a (nearly) painless website build. It will save you a lot of headaches. Review your project plan on a regular basis (at least weekly) to be sure all deliverables have been met, including deliverables that you need to deliver to your contractor such as content, images and your comments and feedback.
Part of your job is creating top-of-the-line content for your web project. Creating content is hard work and time consuming, so start by taking a look at what you have written for your company (e.g. PowerPoint presentations, business planning documents and other Word documents, etc.). It might be a matter of editing and re-formatting for the web. No one knows your business better than you do, and creating your own content will help you to keep control of your budget. If you have an existing website, you may want to keep some of that content, but be sure to ditch what you don’t need. Keep in mind that you are writing for the web. It’s different than writing for a print publication.
Tips: Writing for the web
You have two choices when it comes to imagery — original photography or stock photos. Whatever you choose, be sure that the images work together with the text to tell your story. Someone who isn’t familiar with what you do should be able to read and easily understand what you are all about.
Take the time to test the site throughout the building process, and test as often as time allows. The last thing you want to do is wait until the site is built and then test it, only to discover that some things need to be re-worked.
Here are some things to look at before you launch:
by Paula Mottshaw
Paula Mottshaw specializes in web design and graphic design (print materials) for healthcare and nonprofits. She can be reached at firstname.lastname@example.org or on LinkedIn at www.linkedin.com/in/paulamottshaw.