Webster defines art as “something that is created with imagination and skill and that is beautiful or that expresses important ideas or feelings.”
I chose that definition because it crosses fine
arts and performing arts, as well as liberal arts. Whenever we create something from our ideas, thoughts, or expressions, we are making art. I think it is what distinguishes us.
We all have a way of presenting ourselves and our ideas that is unique to us. We traditionally think of fine art as a painting or sculpture, but this art has an important function in branding for any profession. For example, two companies selling the same product can have two completely different ways of presenting it. The logo, design of the website, shape of the product, ingredients, and form and function are unique to that particular brand.
I consider myself an artist with words and concepts as a writer, speaker, and talk show host. I create my material and my own “designs” and these are uniquely mine. That creative expression is vital in my work but also vital in my life. If I am not creating in some way, I am not fully alive. It’s what keeps my juices flowing.
In today’s world of technology and social media, visual and auditory images are front and center in expressing concepts. Facebook and Pinterest, among others, are full of images and videos with sound that show the reader what is happening. The choice and placement of those images are part of the creative expression.
Think about the world without creativity or art. We’d be looking at black and white images in a world without color. It is most important to bring creative expression and art into every profession. It becomes your calling card.
Choosing a profession in the arts today isn’t just about making the object or performing the scene. When we realize how much art is incorporated into every brand, we open the up the many possibilities and applications for career opportunities in the arts.
by Patricia Raskin
Coach, Trainer and Author
Host Patricia Raskin Show,