"As part of the parameters, they had to design a logo, as well as label designs with visual coding to translate flavor change."
FOOD IS A VISUAL MEDIUM so naturally, designing food packaging brought out the playful side of JWU Providence’s Graphic Design & Digital Media students. Professor Karyn Jimenez- Elliott’s Advanced Print class recently had the task of conceptualizing and designing an identity system for a hypothetical beverage company.
“As part of the parameters, they had to design a logo, as well as label designs with visual coding to translate flavor change,” notes Jimenez-Elliott. “In addition, they had to create an advertisement (digital or print) for the brand. Most designed an ad for print, but depending upon the target audience, some took the digital route, creating Snapchat filters or brief commercials for their customers.”
To get the process rolling, Jimenez-Elliott asked students to create a mood board showcasing images that they wanted their brand to “feel” like. From there, “most everyone decided on custom illustration and/or hand-drawn typography” for their brand identity.
“All of the students did a lot of research when developing their brand strategies to ensure that the design for their product would appeal to their decided target audience, while having a strong shelf
As a separate assignment, students were tasked with designing logos, menus, and a full truck wrap for a hypothetical food truck. Included here are truck designs by Ray Nunez (Calizone), Olivia DeLuca (The Purple Pear) and Emily Teter (Indieats). Also included are beverage TV spots by Amanda Terbush (Stone Almond Milk), Hannah Kitchen (Spruce’s), Damian Orellana (The Mixer Brewing Company), Cammie Niles (Los Amigos Farms), and Peter Claussen (the LLAMA Pinot Noir).
Visit the JWU web page for the full gallery of all the student's work.
By Andrea Feldman